Culture eats strategy for breakfast - this insight about corporate strategy applies just as much to data & analytics: data and analytics strategies and the associated technology investments must be supported and sustained by a data culture in the company, otherwise they will remain largely ineffective.

But how can you create and foster a positive data culture that enables a data-driven company in the first place? Based on the BARC Data Culture Framework and results of the Data Culture Survey, BARC Managing Director Carsten Bange explains the most important starting points for how organizations can support the emergence of a positive data culture.