Natacha Baumann is Head of Data Strategy at BNP Paribas Personal Finance, a new role which consists in putting data at the core of the company’s strategy, as a lever of profitability and serving to achieve a more positive societal impact. She has worked at BNP Paribas for 13 years and prior to her recent promotion was Regional Head of Innovation, which included supporting new business opportunities and disruptive business models focused on issues related to sustainability, financial inclusion and the circular economy. Prior to joining BNP Paribas, Natacha worked for several large retail chains throughout France and Asia.